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For Jonah Hall, the journey into the self-storage industry began in 2017 when he worked for a family office in the oil and gas sector. His initial project involved converting a building into a storage facility, which marked his entry into the industry. 

Hall emphasizes the importance of remote management and self-service features in the self-storage business, as these allow customers to access the facilities with ease. He also sees significant potential in conversions and acquisitions in the current market, especially in medium-sized markets. 

Hall is optimistic about the increasing role of automation and technology in the industry and believes that they will be crucial for the future of self-storage. 

WHAT TO LISTEN FOR
4:57 Technology and unstaffed facilities
12:23 How to adapt to rising construction costs
15:19 Why consistent market outreach is so important
21:06 Technology and process optimization

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ABOUT JONAH HALL

Jonah is the co-founder of Smartlock Self Storage®. In Garland, Texas, Jonah repurposed a vacant property early in his career. He used a former Dollar General building to test various industry innovations. In October 2020, he co-founded Smartlock Self Storage® with David Hoover. They quickly grew the company. By Summer 2023, they opened sixteen locations with six more underway. 

CONNECT WITH JONAH
Website | LinkedIn 

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