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How the StockX Co-Founder Builds Hype for New Products
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.
To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype
To watch in-person interviews, subscribe to the Shopify Masters YouTube channel.
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
View all episodes
By Shopify
4.5
369369 ratings
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.
To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype
To watch in-person interviews, subscribe to the Shopify Masters YouTube channel.
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
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