Marketing Meetup Podcast

How they teach you to be creative at Google - Max Hopkinson, Bind

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Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps.

Max approached his talk by structuring it the following way:

  • How the brain works best when finding creativity
  • The high level science of the brain and creativity
  • Max’s three R’s for creativity – related worlds, random links, revolution
  • How to practically create an environment where creativity flows
  • How to get buy in from more traditional teams for creative ideas
  • And much more!
    • ...more
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    Marketing Meetup PodcastBy The Marketing Meetup
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