April 07, 2025

How This Founder Took a Juice Shop & Turned It Into a Wellness Empire Without a Business Plan - Amanda Chantal Bacon, Founder of Moon Juice

49 minutes

In this week’s episode, we’re re-airing one of our top episodes with Amanda Chantal Bacon, the CEO and founder of Moon Juice, a wellness company that sells plant-based products, including adaptogenic supplements, skincare, and foods.

Moon Juice was born in 2011 from Amanda's experience when she put her autoimmune condition into remission after being told it wasn’t possible from multiple doctors. Through her healing process, she met with experts and educated herself on diet, lifestyle, spirit, and traditional wisdom. Amanda saw radical changes in her blood and hormone panels and believed that simple daily practices were crucial to her transformation. What began in her kitchen and a small shop in Venice has now grown into a company that’s a leader in the wellness industry and a global source for supplements and skincare.

In this week’s episode, we chat with Amanda about her unique childhood and her winding journey through different countries and careers which eventually lead her to finding her passion and purpose. She shares stories about her past business ventures, why they didn’t work out, and what she learned from them. Amanda talks about why she started Moon Juice without partners and how it grew from a juice shop to a full-fledged brand. She reflects on the challenges of being a founder and CEO for over a decade, her evolving leadership style, and her vision for Moon Juice. Amanda also tells us how she created her first product, built awareness, achieved organic growth, and what keeps her motivated through all the stages of the business, and so much more.

In this episode, we’ll talk to Amanda about:

* Amanda’s relationship with control over the years. [03:16]

* What Amanda does when she feels out of control. [07:33]

* Amanda’s upbringing: having a businesswoman mom and a musician dad. [12:00]

* Exploring various interests across the world and discovering her passion. [13:42]

* Amanda’s entrepreneurial ventures prior to Moon Juice. [19:33]

* Running Moon Juice without a business partner. [21:51]

* Where Amanda finds support during tough times in business. [23:01]

* The challenges of being a founder and CEO for 13 years. [25:12]

* Amanda’s leadership journey over the years. [32:05]

* Amanda’s vision for Moon Juice and how it’s evolved over the years. [33:45]

* Creating the first product and how Amanda achieved organic growth. [38:14]

* Amanda’s source of inspiration and what keeps her going. [42:58]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Amanda:

* Website: https://moonjuice.com/

* Instagram: https://www.instagram.com/moonjuice/

* Instagram: https://www.instagram.com/amandachantalbacon/

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