In this episode of the Collective Genius Podcast, I sit down with South Florida's most trusted homebuyer, Bobby Suarez, to unpack the transformation from solo hustler to multi-business operator. Bobby shares how he built an elite brand that dominates the Miami market—doing over 10–15 deals a month—while stepping back from daily operations.

We talk about how he scaled a team of 20+, implemented EOS, branded "Sell to Bobby" into a local juggernaut, and now operates in full CEO mode. Bobby also reveals his latest venture: Rosie, a brand-new off-market platform set to revolutionize how wholesalers and buyers connect. Whether you're still answering calls yourself or scaling fast, this episode is a tactical roadmap to build a business that runs without you.

Timeline Summary

[0:00] – Introduction

[1:05] – Bobby's early days: hedge fund acquisitions and scraping MLS

[4:50] – Transitioning from flipper to full-time investor

[7:15] – The turning point: joining CG and moving from outbound to inbound

[9:00] – The game-changing relationship that restructured his business

[11:10] – Building a leadership team and stepping into the CEO seat

[14:20] – Introducing Rosie: the off-market platform reshaping dispo

[17:30] – Selling 90% of deals via novations and wholesale

[19:40] – Creating enterprise value and building brand equity

[22:00] – TV marketing success and becoming Miami's go-to homebuyer

[24:45] – Scaling beyond Miami: expansion to Palm Beach and Central FL

[26:15] – Bobby's other ventures: lending, clinical research, and more

[27:30] – From deal hustler to diversified business leader

[30:00] – Bobby's advice: focus first, then expand

5 Key Takeaways

1. Inbound > Outbound – Shifting to inbound marketing was the foundation for growth and consistency.
2. Build to Exit – Implementing EOS and removing himself from the day-to-day gave Bobby true enterprise value.
3. Brand Wins in Local Markets – TV, billboards, and a consistent "Sell to Bobby" message made him a household name in Miami.
4. Innovation in Dispo – His new platform, Rosie, eliminates daisy chains and connects wholesalers directly with real buyers.
5. Stay Focused Before You Diversify – Bobby scaled one business first, then expanded into lending, tech, and healthcare.

Links & Resources

• ExploreCG.com – Learn more about the Collective Genius community
• Connect with Bobby: Instagram @BobbySuarez | Email: [email protected]

If Bobby's story inspired you to build a real business—not just hustle deals—make sure to follow, rate, and review the Collective Genius Podcast. And if you know someone looking to scale their real estate operation the smart way, send this episode their way!