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If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.

And here’s the wild part...

They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta

In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand.

We go deep on:

1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad

This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.

If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.

🔗 Connect with Kareem:

LinkedIn: linkedin.com/in/kareemlgnd
Website: veiled.com
Email: [email protected] 

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

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