In today’s rapidly digitalizing world, the power of content marketing combined with direct response methods is redefining how real estate investors can attract more leads and thrive. This blog post explores the key insights from the insightful conversation on the Scott Paton Podcast episode featuring Jay Conner and Josh Culler.

**Understanding the Marketing Mix**

Jay Conner starts by emphasizing the necessity for real estate investors to grasp their numbers, particularly cost per lead and conversion. Investors must measure the ROI of marketing campaigns such as direct mail, outbound calling, and Facebook ads. However, Josh Culler introduces a pivotal strategy - content marketing, which contrary to direct response marketing, isn't about hunting for leads but fishing for them with valuable content that attracts motivated leads proactively seeking a solution.

**Content Marketing: A Magnet for Motivated Leads**

Content marketing serves as a beacon for highly motivated leads. When a potential seller is motivated, typically in the wee hours, frustrated, or seeking answers, they turn to Google. If your content resonates with their query, it enhances your credibility and chances of conversion. As Josh articulates, the smart mix of content marketing and advertising amplifies success in real estate marketing.

**Video Marketing: The Art of Simplicity and Relevance**

Josh’s approach to video marketing is refreshingly simplistic. Focus on the message rather than the production, using tools readily at your disposal, like your smartphone. By answering common questions from your target demographic and nurturing relationships with valuable content, you can position yourself as a go-to resource. Moreover, repurposing video content for SEO amplifies the reach and effectiveness of your digital marketing footprint.

**Delegating to Professionals: Scaling Your Marketing Efforts**

Delegation is a recurrent theme. Josh underscores the importance of entrusting marketing tasks to professionals who specialize in making your life simpler. With services like video content editing, strategy sessions, and marketing plans, experts can handle the heavy lifting, ensuring investors focus on what they do best—investing in real estate.

**Discovering Your Marketing Superpower**

The conversation culminates with a personal touch, where Josh reveals his superpower — understanding human behavior and problem-solving. This philosophical admission speaks volumes about the values driving his strategies: a relentless pursuit of 'why' and a focus on forming genuine connections.

As affirmed by Jay towards the episode’s close, integrating both direct response and content marketing is paramount. It is not about replacing one with the other but using both synchronously to be found by your ideal client. The synergy between the two creates a comprehensive marketing system poised to attract, educate, and convert leads into loyal clients.

Dive deeper into content marketing and give your real estate business a competitive edge. Visit Josh Culler's website at www.cullermedia.com  for more insights and assistance in marketing your real estate venture.

“ When Motivated Sellers Are Looking For Deals You Better Be Ready To Capture That Lead, That’s Where Content Marketing Serves You Well.” - Josh Culler

10 Lessons Learned From This Episode:

• 'Cost Metrics': 
  • Knowing your cost per lead and conversion is crucial for effective social media marketing in real estate.
• 'Hunting vs. Fishing': 
  • Direct response is like hunting for leads; content marketing is more like setting bait for hungry, motivated leads.
• 'Motivation Matters': 
  • Content marketing should target motivated leads, providing solutions they seek&