One of the most common metrics of success talked about in this industry is the goal for one advisor to generate 1 million dollars in sales. Everyone has different ideas of what it means to hit this goal, but no matter which way you think about this metric, it's no small feat. But should it be the milestone that we are all reaching for? And should it take on so much importance? On today’s episode of Masters in Travel, Whitney is joined by three incredible advisors that hit that 1 million goal in 2022. Our guests today are Ashley Theis, Owner of The Constant Wayfarer, Madeline Steuber, Co-Founder of Steuber Travel Group, and Lara Craig, of Come & See Travel. They’re here to share how they did it, what they learned along the way, and to give insights to advisors striving to achieve this goal.