When starting a private orthodontic practice during a global pandemic, most people would play it safe. But not Dr. Ashley Kisling. In this Greatest Hits Series episode, she shares how she launched her San Clemente-based startup during COVID-19 without a clear marketing strategy.

The thought of spending hours on social media to grow her patient base felt overwhelming. She nonetheless opened social media accounts, as businesses usually do.

It didn’t take long for her to start seeing the power of TikTok for orthodontic marketing.

In just one year, Ashley took her practice from zero to 7 figures in revenue using TikTok. But she wasn’t just posting dance moves or trending videos. She focused on one thing: education.

Ashley’s TikTok isn’t filled with gimmicks or viral challenges. It’s packed with bite-sized, informative content that educates parents and kids about orthodontic treatments. And it worked big time for her.

She breaks it all down and explains how she used TikTok to attract new patients and build a loyal community.

Listen now and learn how you can leverage the same strategy to grow your practice. 

Key Takeaways

Introduction (00:00)

How Dr. Ashley Kisling got into Ortho (00:38)

Launching an Ortho startup at the height of COVID-19 (04:57)

Growing a brand-new practice to 7 figures in one year (11:27)

How to use TikTok in your Ortho Practice (16:06)

Working with influencers in your local community (23:20)

Social media best practices (27:46)

Getting your patients to sign a photo release for social media (32:56)

Creating good hooks for TikTok (34:21)

Why it pays to be authentic in social media (40:17)

Additional Resources

- Dr. Ashley's TikTok: https://www.tiktok.com/@socopdo

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs