Level Up - From Agent to Entrepreneur

How to Add Value to the People Under Your Umbrella w/Terry Swanson


Listen Later

We hear so much about retaining clients, but not enough about how to keep great agents on our teams. How can you retain your agents? How can you show them your value as a leader? On this episode award-winning owner of Century 21 Results, Terry Swanson, shares how he’s shown his agents great value over the years.

 

 

See your agents as your clients. -Greg Harrelson

 

Takeaways + Tactics 

  • Research what works for your agents. Rather than allowing them to test all the waters of lead generation, try it yourself and guide them in the right direction. This, in itself, shows you as a person of great value.

  • Control the experience your clients and agents receive. Hold champagne closings and create a festive atmosphere in the office. Doing this creates an unforgettable experience for your clients and elevates your agents in their eyes.

  • Offer invitation-only privileges to your top producers. This is a great way to motivate your staff and to retain them once they’ve climbed the ladder of success.
  • At the start of the episode, Terry Swanson shared some of the steps he takes to bring value to his team. After elaborating on those, he explained how to keep making money while investing in your team.

     

    We also discussed:

    • When to re-evaluate your business model
    • The importance of knowing who you are, as a leader
    • Why you should get others to do the activities you don’t excel in
    •  

      Agents are the most vital component of any real estate team, so it’s important to retain their services and cultivate loyalty. To do that, you have to keep offering them value. Offer privileges that not only motivate them to work harder, but also to stay with your company once they’ve achieved their goals. 

       

      Guest Bio- 

      Terry Swanson is the owner of Century 21 Results. Having grown up in Atlanta with two parents in the Real Estate and mortgage industry, Terry has always been drawn to the business. After creating Results Realty Services with his mother in 1998, Terry saw phenomenal success thanks to his focus on offering value to everyone involved. Today, the company is linked with Century 21, and it only continues to grow.

       

      To contact Terry, call or text him on 770-789-5846

      You can also find out more about him at: https://terryswanson.c21.com 

      ...more
      View all episodesView all episodes
      Download on the App Store

      Level Up - From Agent to EntrepreneurBy Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      124 ratings


      More shows like Level Up - From Agent to Entrepreneur

      View all
      Real Estate Rockstars Podcast by Aaron Amuchastegui

      Real Estate Rockstars Podcast

      878 Listeners

      Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

      Real Estate Training & Coaching School

      684 Listeners

      The Tom Ferry Podcast Experience by Tom Ferry

      The Tom Ferry Podcast Experience

      1,121 Listeners

      It's a Good Life by Brian Buffini

      It's a Good Life

      2,514 Listeners

      THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

      THE ED MYLETT SHOW

      14,032 Listeners

      The ONE Thing by Keller Podcast Network

      The ONE Thing

      1,119 Listeners

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

      271 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,372 Listeners

      Massive Agent Podcast by Dustin Brohm

      Massive Agent Podcast

      337 Listeners

      Master Passive Income Real Estate Investing by Master Passive Income Network

      Master Passive Income Real Estate Investing

      258 Listeners

      The Ninja Selling Podcast by Ninja Selling

      The Ninja Selling Podcast

      326 Listeners

      Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

      Hustle Humbly Podcast

      881 Listeners

      Business School with Sharran Srivatsaa by Sharran Srivatsaa

      Business School with Sharran Srivatsaa

      93 Listeners

      HousingWire Daily by HousingWire

      HousingWire Daily

      162 Listeners

      The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

      The Millionaire Real Estate Agent | The MREA Podcast

      357 Listeners