What really makes a strategy work—and why do so many professional services firms get it wrong? In this conversation with Alastair Beddow of Meridian West, we dig deep into how service-based companies can craft and implement strategies that actually stick. We explore what strategy is (and isn't), the role of evidence and data in decision-making, and why buy-in across the firm is non-negotiable if you want to move from vision to execution.

I share stories and insights from my own experience alongside Alastair's expertise, and together we unpack the pitfalls of treating strategy as a static PowerPoint document rather than a living, breathing process. If you've ever wondered how to align your people, your clients, and your resources in a way that fuels sustainable growth, this episode is for you.

Topics We Cover in This Episode:

• Why most strategies fail before they even begin

• The surprising role of "saying no" in fueling growth

• How the "triangle" of firm, clients, and people drives every strategic choice

• What professional services can learn from private equity's approach to growth

• How to navigate the emotional challenge of pulling back from long-time clients

• Why short-term wins matter for long-term strategy execution

• A framework to ensure your strategy doesn't just sit in a drawer

If you're ready to think differently about how strategy is created, communicated, and lived out inside your firm, this episode will give you practical tools and a fresh perspective. Tune in, take notes, and start putting these ideas into practice today—because the best strategy isn't just written, it's implemented.

Resources Mentioned:

Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Connect with Alastair's: [email protected]

Alastair's LinkedIn: https://www.linkedin.com/in/alastair-beddow-43a20724/

Meridian West's website: https://meridianwest.co.uk/