Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

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In this episode of Real Relationships Real Revenue, I'm joined by Gina Rubel, a seasoned expert in global expansion for firms and organizations. Together, we’re diving deep into the strategies for winning the high-value work that propels your business forward. Global growth is about high value and targeting the right opportunities, and Gina is here to share her insights on how you can start winning the big projects that truly matter. Join us as we explore how to move beyond the easy wins and start securing the most impactful work.

Topics We Cover in This Episode: 

• The most significant leverage point in the global workspace today

• A client approach that accelerates global expansion

• Common pitfalls that professionals and service providers face

• The three key components of high-performing client teams

• The one thing you should never let drive your decision-making

• How to shift from doing the work to winning the work

• Leveraging technology to attract high-value opportunities

• Practical tips for expanding your reach globally

I hope you enjoyed this conversation with Gina! If you want to learn more from her, make sure to visit their website https://www.furiarubel.com/ and follow her on LinkedIn. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Order Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out Give to Grow Live!

Listen to my interview on their podcast On Record

Visit their website

Follow Gina on LinkedIn

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, I'm excited to be joined by David Perell, who’s here to share his expertise on how to write really well. David is a master in the art of writing, and together we’ll dive into his top tips on the essential components of good writing, how to overcome writer's block, and practical activities you can do to become a stronger writer. After all, better writing leads to bigger wins!

Topics We Cover in This Episode: 

• What it truly takes to improve your writing

• The many benefits of becoming a better writer

• The two phases of writing and how they can enhance your work

• The one key principle to keep in mind if you want to achieve your goals

• Books and exercises that will help sharpen your writing skills

• The step-by-step process for creating great content

• The core element every writer needs to craft compelling pieces

• The secret to producing well-rounded, impactful writing

I hope you enjoyed this episode with David! He has so many valuable tips for becoming a better writer and I hope this conversation helps you get started improving your writing today. 

If you want to get in touch with David, make sure to follow him on LinkedIn and X. You can also check out the podcast episode he did on storytelling and the episode he did on copy editing. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out David’s podcast episode with Shaan Puri on storytelling

Listen to David’s podcast episode with Harry Dry on copy editing

Follow David on  LinkedIn

Follow David on  X

Listen to Mark Forsyth (author of Elements of Eloquence) Interview

Get a copy of your GrowBIG Playbook today!

This episode of Real Relationships Real Revenue marks the conclusion of our series on how to write a book that builds your personal brand, earns you a seat at the table, and strengthens relationships to grow your business over time. Today, I’m joined by John Gilbert, a successful lawyer who used his book to elevate his career to the next level. In this conversation, John shares his experience and insights on how you, too, can write a book that transforms your professional life.

Topics We Cover in This Episode: 

• The biggest benefit of writing a book

• How writing a book changes the way others perceive you

• The key to leveraging your book to build relationships and meet new people

• The credibility you gain with clients as an author 

• One way you can engage your audience before your book is published

• How you can use your book for business development during the launch

• Strategies for using your book post-publication to grow your business

• A behind-the-scenes look at the book creation and publishing process

• The one way you’ll know if you have the right subject for your book

There are so many benefits to writing a book and I hope this real-life example of how impactful it can be inspires you to get started on your own book! 

If you want to contact John, connect with him on LinkedIn. You can also get a copy of his book here. 

Resources Mentioned:

Get a copy of John’s book

Get a copy of John’s book globally

Connect with John on LinkedIn

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, we are continuing our series on how you can use your book to grow your business. I sat down with Chad Cannon. He is a return guest and he’s here to give us some real-life case studies of how people have used their books to grow their business.  Chad has more insight than anyone I know on how to take a book and actually build your book of business with it so I am excited to share this conversation with you. 

Topics We Cover in This Episode: 

• Why a book is the best business card you could have 

• The number one word-of-mouth marketing tool you can use

• The one thing you need to remember when deciding what book to write

• What to remember if you want to write a great book

• Some authors who utilized their books to massively grow their business

• The truth about how long your book should be in order to be successful

• The difference between how I used The Snowball System and Give to Grow

• The number one way to get someone who wants to work with you from your book 

• How to make it really easy for your reader to reach out to you

A book is the number one word-of-mouth marketing tool in the world, and I hope this episode gave you some inspiration! 

If you want to learn more, check out StoryBrand, Building a Story Brand, and Marketing Made Simple for a directory of certified coaches who can help you. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out the 5 Minute Marketing Makeover 

Check out Marketing Made Simple 

Check out Building a StoryBrand 

Learn more about StoryBrand

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, I sat down with my secret weapon, Joy Panos Stauber, a brilliant designer who makes books look amazing. We sat down to discuss how to integrate design with content in a way that makes anything you create better. No matter what you’re working on, how you integrate design with your content is super important, so Joy is here to show us the right way to do it so that you can take your content to the next level. 

Topics We Cover in This Episode: 

• The real reason that design is so important

• The key element that helps your clients fully absorb your material

• Practical tips for designing content that people can’t wait to engage with

• How to achieve fantastic design when the stakes are high

• How you can capture the essence of your content with design

Remember, your design is so much more important than it may appear. It really enhances your brand experience and elevates your message. If you don’t have an in-house expert, hiring a professional can make all the difference. You won’t be disappointed!

I hope you enjoyed this episode with Joy! If you want to learn more from her, make sure to check out her website and connect with her on LinkedIn. 

Resources Mentioned:

Visit Joy’s website

Follow Joy on LinkedIn

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, we are continuing our series about how to write a book and use it to help grow your business. We have spoken with multiple experts who help you get started, and now we are moving onto the next level - marketing the book! Marketing is extremely important because it can lead directly to people hiring you before your book's even published. To talk to us about it, I sat down with return guest Tim Grahl. He’s one of the top book marketing experts in the world and he is going to show us how we can do this and do it well. 

Topics We Cover in This Episode: 

• The shift in how people see you when they hear you are an author of a book

• The key to marketing your book in a way that will win you business

• The true power of a book

• The key to getting clients before your book even publishes

• How to actually use your book to get more leads 

• The difference in how you market different types of books

The impact a book can have on your business is truly mind-blowing when you know how to market it. Everyone you meet should get a copy of your book. You’ll be amazed at how it opens doors that were closed to you in the past!

I hope you enjoyed this conversation with Tim! If you are interested in learning more from him, you can check out his books on Amazon. 

Resources Mentioned:

Get a copy of Tim’s books

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today!

This episode of Real Relationships Real Revenue is the next in our series about how you can write a book and use it to take your business to the next level. I am joined by Jeff Goins, one of the best personal editors or collaborators out there. He’s here to share more information on the type of work he does, how to write a book even if you’re busy, and how to take a good book and make it great. We’re also diving into how you can hire a collaborator and create something that you’re really proud of! 

Topics We Cover in This Episode: 

• Key tips to get your book written - even if you don’t have time

• What a collaborator does and how they can help you take your book to the next level

• The three things you want to integrate when creating your book to make an impact

• The different roles people play in the book creation process

• How not to publish your book 

• How to use sticky statements that will make your book stand out

• The way to start writing your book before you actually write a book

• The one thing to do if you want to really perfect your book

• The difference between good and great work when it comes to writing a book 

I hope you found some value in this episode with Jeff! He is so talented at what he does and the books he creates are changing the world. 

If you want to learn more about how you can work with Jeff, head over to his agency website Fresh Complaint, get a copy of his book Real Artists Don't Starve, or reach out to him directly at [email protected]. 

Resources Mentioned:

Visit Jeff’s website 

Visit the Fresh Complaint website 

Get in touch with Jeff at [email protected]

Get a copy of Real Artists Don't Starve

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today!

You know how the word “secret” is overused in everything? Well, in this episode of Real Relationships Real Revenue, I’m sharing the real secrets of book publishing! My guest for this episode is David Moldawer, the one person who truly knows the ins and outs of the industry. He’ll reveal not only the secrets of book publishing but also how to find an agent, decide between self-publishing, hybrid, or traditional publishing, and craft a compelling book proposal. We’re diving into the three C’s of publishing a book, and I can’t wait to share this conversation with you.

Topics We Cover in This Episode: 

• The most direct way that writing a book can help your business grows

• The longevity of books and how they compare to other methods of sharing your expertise

• The magic ripple effects of writing a book beyond people buying the book

• The different types of publishing and how to find the best one for you

• The one publishing method to beware of 

• What you need to know in terms of growing an audience for your book

• Why it’s crucial to have an agent when you pitch your book

• The key to writing a great book proposal

• The most important things to remember if you want to hybrid publish your book

• Why you shouldn’t be scared to publish your book if there are others like it

• Great hybrid publishers to consider for your book

I hope you enjoyed this episode with David! Books can significantly help grow businesses in ways that many people don't yet understand. My goal with this show is to provide examples and discuss the process, offering insights into this world that you might not have seen before. David did a great job of helping with that!

If you want to work with him, make sure to visit his website and connect with him on LinkedIn. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Visit David’s website 

Check him out on The Maven Game 

Connect with David on LinkedIn

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book.

Topics We Cover in This Episode: 

• The immense value of writing a book 

• Small, medium, and large ways to go about writing a book 

• Real-life examples of how people used books to grow their business significantly

• How having a book can help you demonstrate your expertise on a topic

• The easiest entry to writing a book 

• How to write a book that actually turns into more business for you 

• The unexpected ways that writing a book can help you 

• Why creating a book is an act of giving

• The key point you have to remember if you want your book to help you grow 

• Important things to understand when writing your book

I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.

Also, make sure to head over to Givetogrow.info! It’s your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter.

Resources Mentioned:

Learn more about Bard Press

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today! 

In this episode of Real Relationships Real Revenue, I am sharing another short and impactful solo episode. I'm sharing a powerful mantra that will transform your approach to client relationships—something you can keep in mind every day for the rest of your career. It’s "Fall in love with their problem." This mindset shift can redefine your career and elevate your success by aligning your solutions with your clients' deepest needs.

Topics We Cover in This Episode: 

• How to actually fall in love with your client’s problems

• The one thing a truly great advisor does for their clients

• How regular, proactive client engagement with valuable insights will help you be more successful 

I hope you enjoyed this quick and powerful episode. Remember, falling in love with your clients' problems is the key to providing unparalleled value and growing your career. 

Don't forget to check out my new book, Give to Grow, releasing on August 27th, 2024, and sign up for the free companion course at givegrow.info for additional training and tools. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!