eCommerce MasterPlan

How to Apply All FOUR Types of Scarcity Marketing with Mindy Weinstein


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Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.

We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.

  1. time,
  2. supply,
  3. demand
  4. and limited edition

We also reflect on

  • QVC infomercials,
  • the psychology behind coupons,
  • how a countdown timer has increased a website’s online sales by 40%
  • and why running out of stock is a great marketing opportunity

Mindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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eCommerce MasterPlanBy Chloë Thomas

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