One of the first challenges we have as artists are finding "the right" audience for our work. Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.

In this episode, I'll help you DEFINE YOUR WORK

01/ Keep imposter syndrome to a minimum - honor the beauty and importance of what you have created.

02/ Get clear on why your work matters to you

03/ Look at your work from the outside; is it speaking in the way you intend?

04/ How are you conveying the value of your work to others? I recommend good photography, speaking about it well, consistently and effectively sharing your work in your soulful marketing, and making it easily accessible to your ideal audience.

05/ Define who your ideal audience is and where they feel most comfortable.

06/ Determine how to use empathy to share your work effectively.

Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.

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