In this week’s video, Eric talks about the upcoming holiday season and how too many people become lax in their business during this time.

Eric starts off by providing some math for everyone. View your business like a retail store that’s open for 365 days of the year. If the store is closed for one day, you lose one-third of 1% of your revenue. If you have to close your store for six days, then you lose about 2% of your revenue. What if a semi-truck runs into your store, and you have to close it down completely for 60 days? Then 20% of your revenue is gone, and there is no way you can get it back.