One area we haven't touched on is how to be a corporate trainer, my friend Michael Bungay Stanier is here to change that!

Michael is a well-established keynote speaker and corporate trainer. On today's The Speaker Lab, we talk about what topics work in this industry, positioning yourself versus positioning a product/program, and who hires corporate trainers.

We have a lot of fun during this informative and practical conversation with Michael, so please join us for episode 299 of The Speaker Lab!

 THE FINER DETAILS OF THIS SHOW:

• What's the distinction between selling yourself versus a product?
• Why you need standards if you are going to scale.
• How to define "good enough" and why you must.
• Are there both prizes and punishments to scalability?
• Can you dabble with having other people speak for you?
• What are the three delivery models and what do they entail?
• How should you determine your fees?
• When do you charge per participant?
• And so much more!

EPISODE RESOURCES

• Michael Bungay Stanier's web site
• Box of Crayons web site
• The Coaching Habit, by Michael Bungay Stanier
• Michael Bungay Stanier's other books
• Michael Bungay Stanier on Twitter
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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