This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again).

Since 2001, he's been weaving together strands of ethical marketing, Waldorf School education, a history in the performing arts, local culture work, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into this work of helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace.

Tad did improv comedy semi-professionally for 25 years, co-ran Edmonton's progressive community building network TheLocalGood.ca, founded streetcarshows.com and the Jams program of yesworld.org. He speaks Scottish Gaelic and helped to launch and co-facilitate the Nova Scotia Gaels Jam.

He is from Edmonton, Alberta (traditionally known, in the language of the Cree, as Amiskwaciy [Beaver Hill] and later Amiskwaciwaskihegan [Beaver Hill House]) and currently lives in Duncan, BC (Quw'utsun territory).

In this episode, Lian and Tad explore how living stories form culture, meaning they're more than psychological metaphors, they're teachings tied to the land and beings around us. They touch upon Tad's Waldorf childhood and the years he drifted, the Gaelic homecoming that pulled him to Scotland and an elder storyteller. They follow the thread from archetype to architecture… sun, soil, and seasons.

From there the conversation turns to how stories remember what a culture must not forget, why punishment poisons, and how initiation is smuggled into folktales so boys and girls grow into people.

Listen if you have ever felt imprinted by myth then somehow lost your connection to it, wondered why archetypes can feel lacking, or longed for belonging.

We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.

What you'll learn from this episode:

• How Tad's own hunger for ancestral story led him from activism to Gaelic study, reawakening a lineage of belonging

• How old stories once carried medicine, mapping the plants, elements, and ethics that kept a people alive

• Why myth without land becomes psychology, and what returns when stories are rooted back in place

Resources and stuff spoken about:

• Visit Tad's Website

• Tad's Ethical Marketing Starter Kit

• Find out more about Membership for Marketing for Hippies

• Join Tad on Instagram & YouTube

• See Tad's Upcoming Events

• Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

Be Mythical

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Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio

Go Deeper: https://www.bemythical.com/godeeper

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