Ep 198: In this episode, Allison shares a lot about her career in secondhand and vintage clothing - from age 15 to 30. She has now told over 50,000 items and through this, has learned a lot about the industry. Many people have asked her how she learned the industry (just trial and error!), so she decided to make a 25+ page PDF guide "How To Be A Reseller." In this episode, we dive into some of what's included in that guide so listeners can hear some BTS into this industry, gain some thrift tips for themselves and understand the importance of circular fashion.

Allison first started off reselling vintage Nebraska husker apparel, then she opened New Wave in 2020 (which sold secondhand, vintage and handmade goods) and then she opened 1404 Collective in 2023 (which only sells second hand). 

We discuss the challenges and rewards of starting a small business, the importance of doing market research, and the value of networking within the reselling community. We emphasize the importance of community, collaboration, and sustainability in the fashion industry, while providing practical advice for aspiring resellers, including sourcing, pricing strategies, and overcoming challenges. 

TAKEAWAYS:

• Moving to a new place can be a big adjustment.
• It's important to acknowledge and validate your feelings during transitions.
• Creating a routine can help set you up for success.
• Reselling can be a fulfilling side hustle or business.
• Understanding the market and pricing is crucial for reselling.
• Finding unique inventory is key to a successful reselling business.
• Mental health is important when navigating life changes.
• Embracing the journey of entrepreneurship can be rewarding.
• The evolution of one era of a business leads to the next, and next.
• The reselling industry is thriving, with a growing customer base.
• Community collaboration is key in the reselling industry.
• Pricing strategies are crucial for successful sales.
• Overcoming initial fears is part of the reselling journey.
• Market research is essential for many reasons.
• Allison's guide offers a step-by-step approach to reselling.
• Sustainable fashion is becoming more popular and accepted.

MENTIONS:

• Allison’s How To Be A Reseller PDF Guide $25
• Ceara’s Lake Como House on Airbnb
• Allison’s Nebraska Reselling (Archived) Instagram - @gamedaylikewetig
• Allison’s Secondhand Shop in Omaha - @1404collective 

SPONSORS + DISCOUNTS: 

Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! 

Gaia Provides is responsibly creating products of the earth that provide a quality, holistic compliment to your pet's health and wellness regiment. Use code 'ALREADYFRIENDS' for 20% off

SOCIAL LINKS:

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Allison's Socials: Instagram, TikTok

Ceara's Socials: Instagram, TikTok

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