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Most people think becoming an online coach is about getting clients. The truth? It starts way before that.

In this episode, I sit down with Cody McBroom, founder of Tailored Coaching Method, to talk about what it actually takes to build a sustainable, credible online coaching business in today's fitness landscape.

Cody has been in the trenches for over 16 years as a coach and 8+ years running his business. He breaks down the real mistakes coaches make, the systems he uses to retain clients, and why most mentorships in this space are selling you something they've never actually built.

What you'll learn in this episode:

• Why your coaching skills have to come before your marketing
• The 5 Rs framework Cody uses to build a business that retains clients
• How to stand out in an oversaturated online coaching market
• What it really looks like to build a business with integrity when things get hard
• Why Cody sat on a business idea for 7 years before launching it (and why that was the right move)

Whether you're just starting out as a coach or you've been at it for years and feel stuck, this episode will give you a real, no-BS perspective on what separates coaches who make it from those who don't.