AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.0:00 – Two types of people in AI 0:35 – The truth about most companies 1:10 – What “Mindhunter” taught me 2:40 – AI ≠ tools, it’s knowledge 4:00 – Why facts matter more than stories 5:05 – Marketers can lead the AI shift 6:10 – The secret power of semantics 7:35 – The real blockers to change 8:52 – Start small, not safe 9:50 – Final thoughts on AI strategy