In real estate, we're taught that people need to know, like, and trust us, so we invest in our image and brand.

While there's nothing wrong with this, that focus can drift a little too far away from what the consumer really needs.

Because here's the thing: this job isn't about us.

When we're so focused on ourselves, we miss gaps in the experience, opportunities to create certainty, and solutions that actually add value to the consumer.

And when we focus on that, we get chosen more often and trusted more deeply.

So how do we shift from visibility to value?

In this special episode of The 13%, leaders from brokerage, education, and regulation each share how to turn that shift into more listings, smoother deals, and higher income.

In This Episode;

• Susan Nicolson on what consumers expect from a professional today and where agents fall short.

• Greg Hague on turning your service into a defined, in-demand product

• Jenny Hogan-Lizarraga on the power of picking a lane instead of trying to work with everyone

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.

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