Welcome back to another exciting episode of the Art of the Online Business podcast, where we uncover the secrets to unlocking the full potential of your online business. I'm your host Rick, and today we have a very special guest with us, Melissa Harstine, a customer insights strategist who helps course creators close the gap between what they want to say and what their audience *actually* needs to hear before they're ready to buy. As a result, ideal clients convert faster and the course, program, or membership continues to grow. Melissa has worked with clients like Jordan Gill and Content Bistro and brings a unique blend of empathy and strategy to her work, leading to fresh solutions that make an impact.

We're going to dive deep into the world of communication and discover the magic words that can turn your online audience into loyal customers.

In this episode, you’ll hear:

• Communication Struggles of Entrepreneurs: Melissa addresses common communication challenges faced by entrepreneurs, including difficulties in effectively conveying messages to their online audience and how to overcome these issues.
• Audience Engagement and Understanding: The importance of identifying messaging gaps, conducting customer research, and understanding the desires and hesitations of your audience to make informed strategic decisions, with Melissa providing practical tips for engaging with customers, making personal invitations, and incentivizing feedback.
• Standing Out in a Competitive Market: Melissa shares her unique approach to standing out in a competitive market by highlighting the distinct value of your program, expressing gratitude to your audience, and encouraging podcast engagement to improve customer conversions for online businesses.

Links & Resources:

• Rick’s website
• DM me on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Melissa Harstine’s Links:

• Visit Melissa’s website
• Follow Melissa on Instagram
• Learn more about Melissa on LinkedIn

Timestamps:

0:00 — Improving Messaging for Online Business Success
7:23 — Improve Audience Message for Online Businesses
16:13 — Customer Research and Strategic Decision-Making
29:11 — Customer Conversations
36:32 — Differentiating Offer in Competitive Market
41:42 — Expressing Gratitude and Promoting Podcast Engagement

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