🎙 Join me in this episode of the Systemize Your Success podcast, where I had the pleasure of speaking with Steven Lai, an expert in using video to enhance sales for small businesses. As someone who has been utilising video in my own business for years, I was still blown away by the innovative strategies Steven shared. 

 

We delved into how video can streamline communication, improve customer service, and even personalise outreach in ways that traditional methods simply can't match. Steven provided real-life examples that highlighted the effectiveness of video in the sales process, from initial outreach to follow-up after a call. 

 

His insights on leveraging video for marketing and building genuine connections resonated deeply with me, and I hope they inspire you as much as they did me.

KEY TAKEAWAYS

💡 Utilizing Video for Communication: Video can enhance communication in small businesses by making interactions more personal and engaging. Simple video messages can replace lengthy emails, allowing quicker and clearer communication.

💡Personalization in Customer Service: Using video to respond to frequently asked questions can significantly improve customer service. Businesses can create a memorable experience that stands out from standard text replies by addressing customers directly and personally.

💡Video in Outbound Sales: Incorporating video messages in outbound sales efforts can increase engagement. Personalised video outreach is more likely to capture attention compared to traditional text-based messages, making it easier to connect with potential clients.

💡Engagement During Live Calls: Keeping video on during sales calls is crucial for building rapport and trust. Engaging with clients visually helps maintain attention and fosters a more interactive and compelling conversation.

💡Content Creation and Social Selling: Regularly sharing video content on social media can establish authority and build relationships with potential clients. Authentic, unpolished videos can resonate more with audiences, making it easier to connect and attract the right customers.

BEST MOMENTS

05:08 - 💬 “If you speak it out, people like me who can't type for toffee, you can speak it much faster than you can definitely type.” - Steven Lai

08:52 - 💬 “You know what the FAQs are because you have to FAQ them all the time. So now you just record a video answer for your FAQ. So now you've got your FAQs, but in a video content vault.” - Steven Lai

20:53 - 💬 “Would you click a link from someone you didn't know, or would you click a link of a visual thumbnail of a person saying this is what I want to get in contact with you?” - Steven Lai

39:43 - 💬 “At the moment, everybody's leaning into technology to make everything so polished, so perfect; go against the grain and just be yourself. Being less perfect, less polished, but keeping it real and keeping it raw.” - Steven Lai

42:28 - 💬 “Video can be put into AI now, and you can create blog posts from it- real genuine thought leadership, but using AI to create something more digestible.” - Steve Day

TIMESTAMPED OVERVIEW

00:00 “Boost Sales with Video”

05:49 Personalized Email Response Strategy

07:52 Video Pitching and FAQ Automation

10:33 “Outbound Strategies for Business Owners”

15:25 “LinkedIn: Your Networking Tool”

17:29 Evolving Sales Techniques

20:23 “Eye-Catching Podcast Invite Strategy”

25:44 “Impactful Video Messaging Over Text”

28:33 Video Call Engagement Strategies

32:31 “Video On: Crucial for Engagement”

34:19 “AI Bot Enhances Meeting Efficiency”

37:32 Digital Due Diligence: Trust & Preference

40:55 Video Preference Reveals Ideal Customers

LINKS TO CONNECT WITH THE GUEST

• Website: https://youareavideostar.com/

LinkedIn: https://www.linkedin.com/in/superstevenlai/

ABOUT THE GUEST

Steven Lai is a seasoned presenter and video marketing expert dedicated to helping individuals and businesses enhance their online presence through effective video strategies.

 

As a presenter, he knows the power of captivating an audience and delivering a message that sticks. As an entrepreneur, he understands the challenges and opportunities that come with growing a business.

 

But what sets him apart is his background in photography, sales and leveraging the power of video to capture attention and drive response.

LINKS TO CONNECT WITH THE HOST

• Podcast: https://www.systemizeyoursuccess.com

Website: https://systemsandoutsourcing.com/

Facebook Group: https://facebook.com/groups/systemsandoutsourcing/

LinkedIn: https://linkedin.com/company/systemsandoutsourcing/

Instagram: https://instagram.com/systems_and_outsourcing/

YouTube: https://youtube.com/@drsteveday42

ABOUT THE HOST

Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

 

Most business owners feel overwhelmed because they don’t know how to create systems or get the right help.

 

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.