Coaching Culture with Ben Herring

How to Break Through as a Coach (Without a Playing Career)


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A Champions Cup-winning rugby attack coach who never played professional rugby should not make sense and that’s exactly why Noel McNamara’s story matters. We sit with the uncomfortable truth that the “perfect CV” is often overrated, and the real separator is how you think when an opportunity is risky, unglamorous, or confusing to everyone around you.

We dig into what stood out most from Noel’s journey: a very low fear of failure and a willingness to say yes early. One move leads to the next, from New Zealand to South Africa to France, and suddenly the career looks inevitable even though none of the individual steps looked “reasonable” at the time. That launches a bigger reflection on the trap Justin Welsh describes: a chain of sensible choices that builds momentum, makes future decisions automatic, and eventually makes changing direction feel reckless. For coaches chasing a professional coaching career, that chain can quietly pull you away from the work and life you actually want.

We close with three practical takeaways for ambitious coaches in rugby and beyond: back yourself before other people back you, chase learning not status, and choose adventure over comfort. If you’ve been waiting for permission, waiting for the perfect job, or trying to keep everyone else comfortable with your choices, this is your nudge to trust your gut and build your path on purpose. Subscribe, share this with a coach who needs it, and leave a review with the boldest “unreasonable” step you’re considering.

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Coaching Culture with Ben HerringBy Ben Herring

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