In this episode, we hear from co-founders Perdie Alder, CEO, & Margaret Anne Coyle, COO, of Spice Startups, the funding and liquidity platform for tech startups founded in 2020. 

Spice provides tech founders with the tools and resources required to effectively raise investment for their ventures. And their second venture is also set to launch this month - Hot Bed is a place for the ecosystem’s best startups to get funding and liquidity, pillared around relevant content, accountability and community.

Perdie and MA share with us their advice on how to bring in revenue quickly while supporting your ultimate business idea and why it's important to have really worked with a co-founder before committing to starting up together. 

MA and Perdie’s advice: 

• Speak to everyone who shows an interest in what you have to offer
• You need a cash flow from the start, so adapt what you do for clients - if they want consulting, this will help you get to know them - respond to their demands
• Understand your customers and their needs - build them what they want
• Listen to the challenges experienced by clients - this will help you tailor what you offer
• Build relationships with clients
• If in a partnership, divide the work, don’t duplicate it
• Co-founders ideally should have worked together already
• Co-founders should share the same values, and attitudes to money
• Because founding a company is hard work, you will need passion and conviction; don’t think it’s an easy option which simply gives you freedom
• Take advice from other founders who understand
• Enjoy your autonomy and influence
• Have someone near you who will show you your weaknesses and help you look out for pitfalls

If you’d like to contact Perdie or MA you can reach them [email protected] on and [email protected] 

Head over to Speakpipe to leave your voice note for future guests too.

FF&M enables you to own your own PR.

Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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