The client service we create and deliver determines how well we attract people who want to work with us. What are some of the things that encompass that service and the characteristics that make us stand out to the market? How can we implement a business infrastructure that focuses on clients? On this episode, team leader Scott Westlake shares on raising the standard in business and why success breeds success.

Set your goals on satisfied clients, not volume. -Sean Zalmanoff

 

Resources

Take your mortgage business to the next level. Visit nextlevello.com for more information.

Click here to schedule your free no-obligation Next Level Coaching Call: https://nextlevello.com/schedule

 

Three Things We Learned From This Episode

1. What makes us stand out in this business (05:15 - 06:06 )
   Mortgage isn’t the flashiest industry out there, but when people in our local community see someone who is doing well, having fun, and playing outside of the box, they will be attracted to working with that.
   
   
2. How to find the right business model for you (06:26 - 07:43)
   There are so many business models in this industry and so many ways to make money.  There’s no right or wrong way— it’s just about knowing what you want, and being honest with yourself about it.  
   
   
3. How to deliver a higher standard of service (17:14 - 19:48 )
   Creating a lifetime currency with a client is all about the experience we create for them. That includes giving them multiple points of contact in the business. When they become a referral, it’s important to acknowledge the referral source. Whether it’s a card or a phone call, that will go a long way.

 

A business that generates referrals doesn’t happen by chance. It takes setting the right goals and building that into everything we do. Everytime we work with a client, we have to create an experience that builds a lifetime currency. In order to have a level of service higher than what the market is delivering, we have to create an environment of fun and thinking out of the box. We have to incorporate that into our teams, and that’s what will grab people’s attention and keep their loyalty.

 

Guest Bio-

Scott is a Mortgage Agent at Dominion Lending Centres Inc and the founder of The Westlake Team. Go to https://scottwestlake.com/theteam/ for more information or connect with Scott on LinkedIn https://www.linkedin.com/in/westlakes/.