In this episode we hear from Inge Theron, founder and creative director of FACEGYM: the wellness brand pioneering the non-invasive facial workout.  After 11 years as the Financial Times’ Wellbeing, Beauty & Spa writer, Inge became aware of the increasingly invasive nature of cosmetic procedures. Following extensive research, Inge founded FACEGYM to help people age confidently.  

Having provided over 200,000 workouts at 11 global studios, Inge shares her advice on how to build a brand at pace, what she would go back and do again when it comes to process and structure and why people and trust are everything when starting a business. 

Inga's advice:

• Before you plunge in, be clear about the culture of your business, set your mission statements
• You are nothing without a good team around you
• You need good execution as well as a good idea
• Take professional advice on your branding
• Trust others and listen to experienced experts
• Focus on your intention and don’t give up - persevere
• Accept that the early excitement will fade and you just have to keep going
• If you transition from service to product, be careful; customers know you for one thing
• Remain authentic
• Take your customers with you by including them in focus groups etc.

Head over to Speakpipe to leave your voice note for future guests too.

FF&M enables you to own your own PR.

Edited by Milun Haggipavlou. Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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