#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.

They also cover:

• The biggest mistakes B2B marketers make on product pages (and how to fix them).
• How to structure a product page that drives trials and conversions.
• The role of interactive demos, videos, and CTAs in guiding prospects to the next step.

Timestamps

• (00:00) - - Introduction to Madhav, Robert, and Dan

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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