In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events.

Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.

We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.

Timestamps:
01:21  Eric's Social Media Following Breakdown
03:00  The Start of Eric's Online Content Creation
05:07  Key Factors in Eric's Rapid YouTube Growth
08:44  The Importance of Feedback in Content Creation
10:48  Using Negative Feedback for Improvement
13:38  Eric's Current Business Revenue and Breakdown
16:35  The Trade-offs of Reduced Travel and Events
19:40  Segmenting the Audience: Fans vs. DJs
27:07  The "Skill That Makes Money" Framework
32:00  Strategies for Patreon Growth and Fan Engagement
46:17  High-Ticket Offers and Masterminds
54:10  Using Lead Magnets for DJ Audience Growth
01:03:55  The Value of Packaging Knowledge into a Course
01:10:15  Next Steps for Building a DJ Education Business

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Eric Rhodes:
Instagram: https://www.instagram.com/djericrhodes
Website: https://theericrhodes.com
YouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqw
TikTok: https://www.tiktok.com/@djericrhodes

Featured in this episode:
Kit: https://www.kit.com
Ampersand Studios: https://ampersandstudios.co
Patreon: https://www.patreon.com
SitePoint: https://www.sitepoint.com
Whisper: https://github.com/openai/whisper
ChatGPT: https://chat.openai.com