Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. 

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Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success.

In this episode, you'll learn:

• Shannon's approach to creating successful content on TikTok
• The importance of storytelling and using keywords on the platform
• How to repurpose content for maximum impact
• Shannon's simple and organic sales funnel on TikTok
• Using KPIs to track success on the platform
• Shannon's guide for understanding the algorithm and creating a successful bio on Instagram
• Her membership program, Social Squad Society

If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.
 



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Shannon McKinstrie's Links:

• Visit Shannon's website
• Visit Shannon's LinkedIn
• Follow Shannon on Instagram
• Follow Shannon on Twitter 
• Checkout Shannon's YouTube channel