Get ready to create a powerful website that will attract more clients! In this podcast episode, I interview Sarah Busse, an expert in strategic website design. We dive into the topic of building a strategic website that converts visitors into clients, whether you're looking to do it yourself or hire a professional designer.

We discuss twelve essential elements that every therapist's homepage should include. From crafting a captivating headline and incorporating clear call-to-action buttons, to addressing pain points and offering solutions, showcasing testimonials, and using high-quality photos - we cover it all. You'll discover the significant difference between a good and bad website, and how aesthetics and strategic flow can make or break your online presence.

Sarah also shares her inspiring journey of starting her own business and the mindset shift she had to make in order to charge higher fees. And as a special treat, she has a fantastic offer for our listeners! Tune in to this episode and learn how to transform your website into a client magnet!

More about Sarah Busse:

Sarah is a strategic website designer for high-ticket service providers. She blends beautiful design with strategy and user experience to create websites that help you grow your business. She lives in the rolling hills of western Wisconsin with her husband, newborn baby, and a plethora of chickens.

Topics covered in this episode:

• The importance of having a professional and strategic website for therapists.
• The key elements that should be included on a strategic website to attract and convert potential clients.
• What do you need to be aware of when posting testimonials or email list opt-in on your website?
• How can niching and sharing personal information on your website set you apart from other therapists and create a deeper connection with your audience?
• What does a strategic website look like?
• How can therapists make their websites more effective in attracting clients?
• Is it necessary to have a perfect website to get started?
• How can therapists overcome perfectionism and start taking action with their websites?
• What motivated Sarah to start her own business?

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Connect with Sarah:

• Website: www.magdalenedesignco.com
• Instagram: @magdalenedesignco

Resources from this episode:

• Get 25% off a semi-custom website from Sarah at Magdalene Design Co. with the code  BADTHERAPIST25 at magdalenedesignco.com/semi-custom-websites

Related episodes:

• Episode 14: Choosing a Therapy Niche That Aligns with Your Values & Passions w/ April Snow, LMFT

Quote:

“Your website is a huge marketing tool. And if it's not helping you get clients and it's not clear to your clients what they need to do, like your website is basically pointless.” - Sarah