Get Ash Jones' playbook with my free newsletter: ⁠https://callummcdonnell.substack.com⁠

Apply to work with me: ⁠https://forms.gle/uw6NZDBHs2pQNYhbA

Ash Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence.Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum/X - https://twitter.com/McdonnellCallum/LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/Follow Ash on socials: Instagram - https://www.instagram.com/_ashleybjones/X - https://x.com/_ashleybjones/Website - https://greatinfluence.com/ Timestamps:00:00 Introduction01:19 Why Most People Get Personal Branding Wrong04:48 How Social Media Fits Into Personal Branding06:44 Building Social Chain's Marketing Strategy09:52 Lessons from Working with Steven Bartlett16:07 Finding Your Target Audience24:41 Gary Neville's Brand Evolution30:46 Key Elements of Personal Brand Success36:57 The Early Days with Steven Bartlett41:55 Building a Top Personal Branding Agency45:03 Advice for Struggling Entrepreneurs47:10 Do Social Media Tactics Actually Work?49:23 Creating an Innovative Personal Brand59:54 How Much to Share Online01:01:18 Personal Growth Through Branding01:01:52 Quick Fire Questions