Today I am joined by Sara Edmondson. Sara launched her photography business in 2016 after graduating, and since then, she has blossomed into a world-renowned photographer whose work has been published internationally (Marie Claire Australia, E! News, and a 10 page spread in Hello! Canada Magazine to name a few). Her client list includes celebrities, top athletes, and renowned photographers. Based in Tampa Bay, where she resides with her husband and daughter, Lucy, Sara has become a prominent tastemaker in the area. Originally from Massachusetts, Sara's love for classic interiors, charming towns, and stunning coastal landscapes is evident in her work. 

In 2018, Sara decided to leave her full-time job in marketing to focus solely on her photography business, and it has been a decision she has never regretted. Balancing motherhood and entrepreneurship since becoming a mother in 2022, Sara's passion lies in capturing women's journeys to motherhood and sharing their unique stories.

Sara is most sought after for her motherhood photography. She has a talent for capturing the most intimate and tender moments of her clients during pregnancy, the newborn stage, and early childhood. Sara has a unique ability to highlight the connection and love in families. Sara's aim is to create timeless, stunning photographs that preserve her clients' legacies for generations to come. She understands the value of these images personally, as a mother herself, and feels honored to have the opportunity to capture these cherished moments for her clients. Many of her clients have relied on her year after year, trusting her to document their milestones. It is a privilege that Sara takes very seriously.

In this episode, Sara and I talked about the photography industry, how to create a brand that is unique to you, and so much more. You are going to love Sara!

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