Play It Brave Podcast

How to Build an Authentic Personal Brand with Dr. Chelsea Shields - Part 1


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In this episode, I sit down with Dr. Chelsea Shields—anthropologist, speaker trainer, and communication expert—to dive deep into the heart of what makes a brand truly resonate in today’s world: authenticity.

We unpack why authenticity is more than a buzzword—it’s your most valuable currency as a personal brand. Whether you're an entrepreneur, creative, or thought leader, this conversation will help you understand how to build a brand that’s rooted in truth, psychology, and presence.

We explore the evolution of personal brands as the new CEOs and reveal how your brand isn’t about you—it’s about how you make your audience feel. From decoding style signals and nonverbal communication to embracing body language, fashion choices, and voice modulation, Dr. Chelsea offers tangible tips for showing up confidently and powerfully—on stage, online, or in everyday conversations.

Chelsea and I also discuss how to honor multiple facets of your identity within your brand (yes, you can be the queen and the rebel), and how being fully present is one of the fastest ways to build trust and connection.

Whether you're refining your website, stepping into public speaking, or simply showing up more boldly in life, this episode will leave you inspired to brand from the inside out—with intention, confidence, and soul.

Connect with Dr. Chelsea Shields

https://www.brandthropologieagency.com/

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Play It Brave PodcastBy D'Arcy Benincosa

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