What specific marketing strategies are being considered for promoting physical therapy services to golfers, and how should these be targeted to address both pain and performance enhancement?

How can physical therapy practices effectively use direct mail flyers to engage potential clients, and what considerations should be taken into account to maximize the impact of these campaigns?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:53] Dave's Marketing Strategy

[02:26] Golf Pain and Performance Mailers

[05:25] Campaign Duration and ROI

[09:14] Organic Content and QR Codes

[11:20] AI and Automation in Physical Therapy

[12:41] Fall Prevention Ad Example

[13:50] Targeting Adult Children

[14:53] Using AI for Ad Copy

[18:02] Challenges with AI Tools

[20:01] Publishing and Testing Ads

[21:29] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.