Small Business PR

How to Connect with Your Audience This Holiday Season through Gift Guides with Jessica Toscano


Listen Later

  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business


Let's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve!


Topics We Discuss in this Episode:

  • The distinct purposes of gift guides
  • Fitting your gift guide pitch in the publisher's timeline
  • How to find the right publication to feature your product
  • Insider tips and insights on pitching for a holiday gift guide
  • Finding the reasons in your product all season long
  • How affiliate links help your product get more visibility

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Follow Jessica Toscano on Instagram: Jessica Toscano IG
Connect with Jessica Toscano on LinkedIn: Jessica Toscano
Follow Jessica Toscano on Twitter: @msjtoscano

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.


Additional Resources:

  • Get the PR Starter Pack
  • Let’s connect on Instagram
...more
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Small Business PRBy Gloria Chou

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