Facebook Zero (the affectionate term we marketing peeps are using for Facebook's latest algorithm update) is making sure that Facebook business pages are seen less and less if they don't post real, engaging, or inspiring content.

So...how can you make sure your fans still see your posts? 

Post great content. Don't be salesy. Don't resort to "engagement baiting," as that will result in Facebook making sure no one sees your posts. If you post amazing content but still want more engagement, you can pay to boost your posts or place an ad. 

Be Responsible for your social marketing and keep in mind that you don't own your followers on Facebook or Instagram. In fact, the only digital marketing platform you own and control is your mailing list. If you don't have a mailing list, you need to compile one and start sending a monthly email newsletter as soon as possible. Social media will always change, but email marketing won't (and hasn't changed for many years). 

Use social media resources that have professionally prepared Facebook and Instagram posts for you to use. This frees you to focus on Facebook Live without having to worry about what to post during the in-between times.

Resources Mentioned in this Episode:

Unlimited Social Media Posts for Interior Designers & Home Stagers | www.socialitevault.com

Email Newsletters for Interior Designers & Home Stagers | www.socialitesubscribe.com