Do you struggle with planning your social media content? As an interior designer, home stager, or window treatment workroom, what you post on social media directly impacts the type of clients and projects you will receive. Creating a strategic content calendar protects you from falling into the trap of only talking about your services, sales, or promotions. Instead, a content calendar helps you attract the right clients and projects, catch the eye of shelter magazines, and actually contribute to the bottom line of your business through social media.