Why do certain experiences influence us so strongly? How can even the most fleeting moments impact us in way that we remember them for years? And how can we intentionally create such experiences and moments to enrich and enhance our lives?

In this episode of the Tony Robbins, you’ll hear from bestselling author, speaker and professor – Dan Heath. Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs working for the social good. Dan and his brother Chip have written three New York Times bestsellers: Made to Stick, Decisive and Switch – which have sold over 2 million copies worldwide, and have been translated into 33 languages.

Now, in their upcoming book – The Power of Moments – the Heath brothers are revealing the keys to what they call “defining moments” – that is, the most memorable and meaningful experiences in our lives.

When we understand the principles that underlie such moments, we can then learn how to intentionally create experiences that further enrich and enhance both our personal and our professional lives.

Businesses can learn how to create moments that make both customers and employees more loyal and more satisfied. Families can learn how to create more lasting memories together. Teachers can create lesson plans that students will remember for years and years.

Life is a series of moments and experiences. But with the right tools, tactics and insights, you can learn how to create the defining moments that will bring immense meaning to your lives.