Recently I was approached by a micro business about how they could market themselves.
 
They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another.
 
I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!)
 
So while I wanted to bang on about 'salience', 'the long and the short of it' and much more - that wasn't their requirement.
 
So it got me thinking about the minimum marketing strategy I think people create to give purpose and consistency to their work.
 
And on Friday at 09.30, I'll share how to build it. We'll be ignoring a lot of nuances, but a little strategy is better than no strategy at all.