When you know exactly who your target client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. Why? Because it’s easier to talk to someone than it is to talk to no one.

Are you currently serving no one in your business? If you define your ideal client only by their budget and location, you don’t have an ideal client. Chances are high that you’re casting too wide a net…and yielding an unsatisfactory number of fish…if you catch my drift.

In today's episode, I'm spilling all the secrets on defining your ideal client, marketing to them easily, and how all of that will transform your business.