The following guest sits down with host Justin White:

•   Russell Petty – BrokerOwner, Grow Mortgage


Why Loan Originators Should Choose Products They Can Be an Expert on and Focus on Them

Russell Petty’s approach to business was shaped by his personal journey of being down and nearly out of the business. How did the lessons he learned propel Russell to become a top 1% originator? Tune into Episode 56 of Good. Better. Broker. as Russell explains how perseverance and persistence helped him partner with the biggest real estate agent in his market, catapulting his company into one of the top broker shops in North Carolina.

In this episode of the Good. Better. Broker. podcast, you’ll learn how one mortgage broker went from the verge of bankruptcy to becoming a top producer by adding true value to his real estate partners.


In this episode, we discuss ...

•   2:09 – How Russell nearly went from being nearly out of the business to a top producer
•   14:20 – Russell on how to overcome mental challenges in a higher rate environment
•   18:03 – Why it’s important for LOs to have a niche and stick to it
•   22:10 – Russell on why it’s ok to say no to a real estate agent
•   24:48 – What Russell tells an LO if a real estate agent hasn’t sent them business
•   26:11 – Why Russell believes in adding value instead of asking for business
•   27:49 – Why Russell likes competing with retail lenders in his market
•   29:59 – Russell’s message for other mortgage loan originators


Resources Mentioned in This Episode:

Acquisition.com


Show Contributor:

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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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