In this episode, Jimmy Purdy is joined by Jim Cokonis to discuss the significance of mindset and culture in business, especially within the realm of technician coaching. Jim Cokonis shares an anecdote about Simon Sinek to highlight the benefits of positive management on employee satisfaction. Jimmy emphasizes the difference between treating technicians as people versus mere productivity tools and suggests focusing on positive aspects to boost morale. They also examine the importance of interactive, hands-on learning and its impact on knowledge retention, advocating for a tiered certification system to motivate continual professional development. 

00:00 Balancing multiple roles is challenging for operators.

06:51 Toyota thrives on growing and maintaining culture.

12:23 Finding issues provides dopamine, possibly fostering negativity.

17:22 Present value to customers to prevent dissatisfaction.

24:01 Questioning the value of training certifications.

28:50 Recognize achievements to encourage self-improvement voluntarily.

35:52 Vehicle tracks data; uses ISO class 6 fluid.

40:08 Hands-on learning is essential for AC proficiency.

43:58 Teach others for higher retention and improvement.

49:36 Occupations now require technical reading and understanding.

56:19 Teaching each other enhances growth and learning.

01:00:10 Basics are key, teaching martial arts inspires.

01:05:09 Ensure comma placement for proper pause timing.