This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again).

Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn't keep a 9-5 job to save his life.

Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end).

This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful.

In this show, we spoke about your niche, aka your role in the community, illuminated through the lens of your Gifts, your Nature and your Wound. We explored what is meant by all three and how they inform both your work and your marketing.

I'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment below.

What you'll learn from this episode:

• Your Gifts inform the shape of your work and also your marketing, what are you naturally good at and love to do?

• You Nature informs the tone or vibe of your work - this could be described as your personality. Often others can reflect this to us more easily than we can determine this ourselves. It's also so helpful to notice what Tad said about the way we will also benefit from honouring our human nature.

• Your Wounds inform the direction of your work - ie what you're taking from and to. I loved the ways Tad made the distinction of your wound vs your scar. Heal your wounds and share the stories of your scars.

Resources and stuff that we spoke about:

• https://marketingforhippies.com/

Thank you for listening!

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Thank you! Lian & Jonathan