AI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants.

 

Here’s what you’ll learn:

 

• The #1 Factor AI Looks For - How local business directory consistency (NAP: Name, Address, Phone Number) impacts your ranking and referrals—and why most loan officers are getting it wrong.
• The “Proximity Expansion” Hack - How to dominate your entire metro area (not just your zip code) by publishing local content that teaches AI to recommend you.
• Fixing Your Google Business Profile Once and For All - Why outdated or mismatched listings kill your authority—and how our $49 tool inside the Loan Officer CRM fixes and protects your brand automatically.

 

Want to know where you currently rank inside ChatGPT and Google for mortgage referrals?

 

Visit LoanOfficerReferrals.com to book a free consultation and unlock your visibility report.

 

Or listen now at LoanOfficerPodcast.com and subscribe so you don’t miss the next lesson in this powerful AI visibility series.