The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!

In this episode, nonprofit marketing and branding expert Adora Drake shows us how to craft a perfect message that speaks to the ideal target audience, keeps them engaged, and how to use this strategy to get those social media followers to become active donors.

We will also discuss how to keep prospects engaged off of social media by establishing a nurture system that leads into your organization.

Topics we discussed: 

• How to attract ideal online audiences that will actively become donors/volunteers
• How to create an effective message that converts online audiences off the platform and into your organization
• Marketing strategies that spark engagement online and offline
• How and when to ask for the donation

About Adora Drake:

Adora Drake is the Principal of HighSpirits Essentials, with over 12 years of experience in the field. She has a proven track record of developing and executing successful marketing strategies for clients across various industries. Adora is a strategic thinker with a deep understanding of consumer behavior and market trends. She has expertise in branding, digital marketing, social media, content marketing, and more.

Adora is passionate about helping organizations of all sizes achieve their goals and has worked with clients ranging from startups to Fortune 500 companies. She is committed to building long-term relationships with her clients and collaborating closely with them to deliver results that exceed their expectations.

Connect with Adora Drake:

• https://www.linkedin.com/in/adoradrake/ 
• https://www.adoradrakemarketing.com/ 
• https://www.youtube.com/@AdoraGirlInMomentum

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts