Blogging is a marketing beast that scares many interior designers, home stagers, and workrooms. It requires consistent creativity, a knowledge of SEO, and at least a decent amount of writing ability. With all these things in mind, it can be easy to get overwhelmed by the idea of starting a blog, especially if you aren't sure what to say, how often to write it, or where to source your photos. More importantly, you might not even be sure whether having a blog is necessary for your business. I mean, what exactly does a blog do and why should it matter to you?