In this episode, Rob Harter is joined by Jesse Lane, founder of goodmakerU and Branches Mission Lab, to discuss how nonprofits can elevate their marketing and fundraising efforts in an increasingly digital world. Jesse returns to the show to share insights on the power of email marketing, donor engagement strategies, and the role of AI in nonprofit marketing.

Topics include:

-Why email marketing is still one of the most effective fundraising tools

-Common mistakes nonprofits make with email and how to avoid them

-The ideal balance between fundraising appeals and value-driven content

-How AI can streamline marketing while keeping communications personal

-The power of donor segmentation and automation for better engagement

Jesse also provides practical steps for small nonprofits to build an email list from scratch and maximize the impact of their marketing efforts.

*goodmakerU – Fundraising training programs for nonprofits

*Branches Mission Lab – A creative and marketing agency for nonprofit fundraising

DonorBox – Helping nonprofits maximize their impact with user-friendly donation forms and secure fundraising solutions.

Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com

Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel

Suggestions for the show? Email us at [email protected]

Request a sample coaching session: Email Rob at [email protected]

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