“If something is irreparably defective, either because it's adulterated intentionally or accidentally contaminated, then it should be removed from the supply chain. ”

With 50 years of diverse experience as an herbal advocate, consultant, educator, researcher, writer, and advisor, Mark Blumenthal has an extensive comprehensive background in herbs and medicinal plants. Mark is the Founder and Executive Director of the American Botanical Council (ABC). An independent, nonprofit organisation, ABC is dedicated to disseminating accurate, reliable, and responsible information on herbs and medicinal plants. Mark is the Editor-in-Chief and Publisher of HerbalGram, an international peer-reviewed quarterly journal, the contents of which reflect the educational goals of ABC. 

He is also Founder and Director of the Botanical Adulterants Prevention Program, a consortium of nonprofit organisations that researches and educates industry members and other stakeholders on the adulteration of botanical raw materials, extracts, and essential oils in the global supply network. 

His commitment to rigorous research and evidence-based information has helped bridge the gap between traditional herbal knowledge and modern science. In addition to his advocacy and educational efforts, Mark Blumenthal has been championing quality control and standardisation in the herbal industry. 

Mark talks on:

• The beginnings of HerbalGram and the American Botanical Council (ABC)
• The role of the ABC in setting quality standards in the herbal industry.
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• The impact of the US dietary supplement legislation
• The sector-led initiative to combat adulterants and destroy irretrievably damaged goods from the supply chain. 
• Exploration of changes and opportunities in the herbal community.
• The Sustainable Herbs Program and the importance of sustainable and regenerative practices in herb production.

Find out more about the American Botanical Council and its journal HerbalGram at https://www.herbalgram.org/

Find out more about Herbal Reality on Instagram @herbal.reality or visit www.herbalreality.com 

Herbcast is produced by Decibelle Creative: @decibelle_creative / www.decibellecreative.com