Lightning Round: Top 10 Ways to Keep Your Value Proposition Relevant

 

Question:  Susanna from Miami asks, “I am in the hotel business - selling to corporate. Wow, this space has become so competitive, and pricing such an issue. How do I continue to grow, and win business without giving up on price, and giving away are already too slim margins?”

 

Book: The Time To Win by Jay Baer

 

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